Powerful stakeholder connections from across the value chain

In complex, competitive markets, leaders stay ahead by getting to the heart of stakeholder needs, preferences, and behaviors - and acting on it faster than anyone else

Getting to the heart of the market

Resonance maintains a proprietary market intelligence network spanning engineers, specifiers, operators, distributors, contractors, and manufacturers

This network enables us to engage the most respected and influential practitioners in our core markets, generating deep insights into emerging trends, preferences and behaviors

A private network of the industry's most influential engineering and facility leaders

The Voice Network includes owner-side engineers, facility executives, specifying engineers, and capital planning leaders from prominent hospitality, healthcare, institutional, and commercial portfolios. These are the individuals responsible for specifying products, managing operating risk, allocating capital, and evaluating new solutions.

Their perspectives help identify:

Emerging specification changes
Technology adoption trends
Capital spending priorities
Operational pain points
Product replacement cycles
Regulatory and compliance impacts

Our curated expert groups enable engineered product leaders to deep-dive on specific initiatives with senior stakeholders across the value chain

New product development: Explore and validate differentiating features

Build a focused, insight‑led view of the product opportunity, pinpointing key pain points and the high‑value features that drive competitive advantage
Specifier mindset: uncover decision behaviors that shape product selection

Get in front of spec trends by decoding how consultants, architects, engineers, contractors prioritize needs and trade‑offs, and shape decisions
Contractor preferences: the hidden features that shape on‑site adoption

Uncover how contractors actually evaluate, select, and use products on‑site—revealing the practical considerations and hidden drivers that influence real adoption
Define the right value proposition & go‑to‑market for different segments

Owners and end users are never one‑size‑fits‑all. Tailor the appropriate value proposition and go‑to‑market approach to serve retrofit market segments effectively
Sustaining market leadership and differentiation in core markets

Get closer to evolving customer needs and pain-points in existing markets to stay on top of brand position and opportunities to capture further value
Define market positioning and customer strategy for a new adjacency

A deep understanding of stakeholder and customer segments is the way to achieve value creation through an optimized market positioning, value proposition design and go-to-market