Powerful stakeholder connections from across the value chain

In complex, competitive markets, leaders stay ahead by observing and decoding stakeholder behavior — and acting on it faster than anyone else

Resonance voice curates expert groups from across the value chain to help you gain an intimate understanding of the specific challenges you face or the strategic initiatives you are pursuing

1.Define the group:

Select market and region
Choose participant group: Consultant, developer, specifier, installer, owner/operator, manufacturer, distributor
Define required expertise and program outcomes

2.Source and prep the experts:

Resonance gathers desired group from within or outside network and screens for relevant expertise
Resonance holds an initial knowledge quality call

3.Conduct the research

Select format: Virtual, in-person
Client or Resonance team holds individual or group sessions (disclosed or undisclosed)

4.Extract the insight and follow up

Resonance uses proprietary AI intelligence techniques to extract and map insights
Client receives insights report, transcript summary, recordings
Follow-up with deeper probing or higher volume survey

Our curated expert groups tackle client challenges and growth initiatives with practical, insight‑driven solutions delivered with targeted precision. Examples:

New product development: validate concepts and unlocking differentiation

Build a focused, insight‑led view of the product opportunity, pinpointing key pain points and the high‑value features that drive competitive advantage
Specifier mindset: uncover decision behaviors that shape product selection

Get in front of spec trends by decoding how consultants, architects, engineers, contractors prioritize needs and trade‑offs, and shape decisions
Contractor preferences: the hidden features that shape on‑site adoption

Uncover how contractors actually evaluate, select, and use products on‑site—revealing the practical considerations and hidden drivers that influence real adoption
Define the right value proposition & go‑to‑market for different segments

Owners and end users are never one‑size‑fits‑all. Tailor the appropriate value proposition and go‑to‑market approach to serve retrofit market segments effectively
Sustaining market leadership and differentiation in core markets

Get closer to evolving customer needs and pain-points in existing markets to stay on top of brand position and opportunities to capture further value
Define market positioning and customer strategy for a new adjacency

A deep understanding of stakeholder and customer segments is the way to achieve value creation through an optimized market positioning, value proposition design and go-to-market