Our story

Resonance is the powerful combination of proprietary market intelligence, stakeholder insight, and strategic advisory - 100% focused on engineered products…

We’ve worked hard to earn our reputation as the go-to, trusted strategic partner to leading engineered product manufacturers and investors. Whether helping clients deepen their position in core markets or expand to adjacencies, our work has supported numerous high-impact growth initiatives. We give a clear, practical point of view, backed by rigorous evidence and analysis, and have advised against as many hypotheses as we’ve supported…

Through our advisory work in this sector, we’ve learned a few things:

  • Engineered product markets are shifting fast—data and connections matter more than ever: Regulations, incentives, and technology are rapidly reshaping engineered product markets, creating a complex strategic landscape. Manufacturers increasingly need robust data, a deeper understanding of needs and behaviors across the value chain, and peer connections to share challenges and best practices

  • There’s a wealth of high-value data—but it’s often obscure and hard to access: The data signals are out there, but they’re extremely fragmented, inconsistent, and difficult to interpret. We know how to gather rich datasets and turn them into high-value, actionable insight to empower manufacturers and investors to anticipate growth opportunities, protect share and make smarter, guided decisions

  • We’re deeply connected—and we can help others connect. We’re deeply embedded across the value chain with multiple touchpoints. This means we can connect like-minded peers to tackle shared challenges or form highly targeted focus groups to inform and accelerate new product development

Over time, we’ve built a compelling platform to help engineered product leaders make better strategic decisions:

  • Proprietary market intelligence: Critical market signals are often hidden within fragmented local data sources, including municipal websites, regulatory filings, technical specifications, incentive databases, and PDF records, making them difficult to find, aggregate, and interpret at scale. We know where to find it, how to dig it out and how to transform it into commercial insight

  • Stakeholder insights: Engineered product markets are influenced by a diverse set of stakeholders whose needs, preferences, and decision-making criteria vary by segment and geography. Over many years, we have built carefully curated networks of influential industry participants across our focus markets, providing direct access to primary insights that reveal how products are specified, selected, and adopted in practice

  • Growth advisory: Over many years, we have developed a deep understanding of engineered product markets through research, stakeholder engagement, and advisory work. Combined with our proprietary intelligence and stakeholder networks, this experience enables us to serve as a trusted advisor on growth, investment, and market strategy