Strategic clarity through practical, evidence-based advice

Engineered-product markets are rapidly evolving, creating new opportunities to drive meaningful value through a deeper understanding of stakeholder needs

Everything starts with understanding stakeholders…

We believe the greatest source of competitive advantage is a deep understanding of stakeholders and how their needs, preferences, and buying behaviors are evolving

We tackle the weird, complex markets others don’t

Why Resonance?

Our objective is to create value & reduce risk by addressing critical knowledge gaps with evidence‑backed insight and practical recommendations

We support leading manufacturers and investors on high-stakes decisions—where the outcome determines go or no-go decisions

Trusted

We bring decades of hands‑on experience in engineered products, with deep fluency in how commercial and industrial markets behave

Sector experts

We blend an innate ability to interpret data with rigorous analysis and practical insight, to deliver clear answers

Data masters

Relentless

We are driven by exceptional quality, deep curiosity, and the ability to get the job done fast

Common challenges we help our clients solve:

  • Expand

    We want to significantly grow the size of the business. Which market and category opportunities should we prioritize?

  • Enter

    Can we win in the adjacent category organically or do we need to acquire? If organic, how do we differentiate? If acquire, what are the best entry points?

  • Deepen share of wallet

    Which customer personas are under- served today, and what changes to our offering would unlock new demand?

  • Expand

    We have identified a new adjacency but need to close critical knowledge gaps on the demand and competitive dynamics

  • Strengthen core

    Why have we stopped growing in this product category? Is it the market or are we losing share?

  • Position

    How can we more strategically position ourselves to gain a larger share of engineer specifications? What product content gives us an advantage?

“I like the Resonance team. They’re not afraid to stick their necks out and tell us when something’s a bad idea.”
CEO, Industrial Manufacturer
“Resonance delivers a deeply nuanced answer, grounded in qualitative and quantitative insight.”
VP Strategy & Corporate Development
“They approach every brief with a value‑creation lens — practical, actionable direction.”
President, Product Category Group
“They work closely with our team to push the thinking and find the right path forward.”
GM, Business Unit
“There is always a segmentation at play, whether persona‑based or product‑driven. The Resonance team really bring that segmeentation to life.”
GM, Business Unit